A great way to make the most of your audience on the web is to participate in our InBox Marketing Service. For those who don’t know, InBox Marketing is finding interesting items on the Web that pertain to your chosen theme, and presenting them to your audience with the goal of becoming a go-to outlet for that theme.
For example, if you want to run a InBox Marketing content blog about lake front living in Ohio, you would scan the Web for news, opinions, video, and other content regarding Luxury homes, Lake Erie Real Estate, luxury homes and more. Becoming a go-to source for information on a particular topic takes time, but the tips below show the basic process for getting started with InBox Marketing and content creation.
If you’ve ever read an article online, checked out a post from a business you “Like” on Facebook, or bought something from a business after viewing their video tutorial on YouTube, you’ve proven the value of having a InBox Marketing approach. InBox Marketing is the use of informational or entertaining content to reach customers (traditional marketing, on the other hand, relies on direct selling and communication of product or service benefits in order to solicit a sale). InBox Marketing makes use of a wide variety of media, such as press releases, videos, white papers, ebooks, infographics, case studies, how-tos, Q&As, and more.
It’s no secret that the overwhelming majority of property searches are now done online, but did you know that, in 2013, nearly a fifth of those searches were done on a mobile device? Mobile searching activity also quadrupled, which means that by the end of 2014, mobile searching will overtake desktop searching.
In short, mobile use is exploding (especially amongst younger users, the next wave of home-buyers). Mobile may not be the biggest slice of the pie today, but it will be soon. Those who learn how to use it sooner, rather than later, will be poised to dominate the competition going forward, while those who don’t will be scrambling to catch up.
So, how can Realtors® take advantage of these mobile trends? There are many ways.