It’s no secret that the overwhelming majority of property searches are now done online, but did you know that, in 2013, nearly a fifth of those searches were done on a mobile device? Mobile searching activity also quadrupled, which means that by the end of 2014, mobile searching will overtake desktop searching.
In short, mobile use is exploding (especially amongst younger users, the next wave of home-buyers). Mobile may not be the biggest slice of the pie today, but it will be soon. Those who learn how to use it sooner, rather than later, will be poised to dominate the competition going forward, while those who don’t will be scrambling to catch up.
So, how can Realtors® take advantage of these mobile trends? There are many ways.
In plain English, what is the point of 529 Mobile App 2.0?
The point of 529 Mobile App 2.0 is to make all mobile marketing solutions, including mobile website creation, affordable and simple for small businesses. That is why we created MOBe, the first Mobile Everything Marketing tool for small business.
Pretty much every small business needs a mobile marketing solution to avoid losing business to their competitors. Mobile Web searches for particular industries can easily number in the tens of thousands each month. Small businesses that don’t have mobile websites capture exactly 0% of this lead traffic, while their competitors gobble it all up!
They increase revenue. By making it easy for customers to contact your business, visit your location, hear about promotions, and provide referrals, you can increase your revenue. Because apps are mobile, your customers can do any of these things from any location, which makes your business more accessible than ever before. Online orders have been found to be up to 25% larger! This includes orders submitted through apps. Mobile users also submit orders more frequently. Mobile coupons are redeemed at 10x the rate of print coupons. 70% of people contact a business after a mobile search, but almost half will head to a competing site if the mobile experience is poor.
When your business puts out an app, customers can download it to their smartphone and interact with your business on the go. They can perform whatever functions you choose, from simple things to looking up your phone number, location, or upcoming events, to more complicated things like submitting orders or sending a message to a customer service rep.We have a huge wealth of powerful features for you to incorporate into your app! You can view them all here, but here are some of the highlights:
Recently, Forbes updated the list of business essentials to include a website, a phone number, and yes, a mobile app.
“Horror of horrors! Not a mobile app! Why do I need that? No one’s going to use it anyway!”
Calm down. Deep breaths. In . . . out . . . in.
All right, let’s talk about this rationally.
Once upon a time, a long, long time ago, if you wanted to be in business, it was enough to simply have a shop somewhere in town and hang out your shingle.
Why? Because that was the easiest way to connect with customers. Then, as technology developed,
A recent post by Matt Baxter-Reynolds over at ZDNet raised some interesting points, with the central idea being that mobile apps are triumphing/have triumphed over the mobile web.
“The Mobile Web is Dead, Long Live the App”
Many people, ourselves included, have discussed the advantages and disadvantages of developing for the mobile web versus mobile apps. Our viewpoint generally tends to favor investing in both, given that they serve different purposes, but we understand where Mr. Baxter-Reynolds is coming from.
In his post, he talks about two forces operating on the mobilesphere.
For those of us in the mobile world, Flurry usually isn’t telling us something we don’t know, at least not conceptually. Instead, they help us understand the magnitude of changes happening and provide us with hard numbers. Still, we’re almost always surprised to see just how rapidly mobile is changing things.
This time, the headline is a doozy: mobile app usage increased 115% from 2012 to 2013! That is, the amount of time people spend in apps has more than doubled over the past year.
Here’s how much each app type increased, year-over-year:
According to a report from Smith’s Point Analytics released late last year, mobile cloud services platforms are projected to grow over the next four years from $579 million to a staggering $4.4 billion in 2017.
The mobile cloud is no joke!
Of course, when you’re making projections, you can come up with any numbers you like. But this is almost a tenfold increase, and we think that since the folks over at Smith’s Point went to the trouble to compile a full report on the matter, we would offer our readers a glimpse into just how bright the future might be for the mobile cloud, and why it matters to small businesses.