Phone books were once the only way for potential consumers to search for a good or service. Within the last two decades, desktops and search engines steamrolled the phone book to become the quickest way to find anything, anywhere. Now, however, customers are going straight to their Smart Phones to seek out businesses and products., rendering even desktops and laptops obsolete.
Does my small business really need a branded mobile app?
It is, without a doubt, a fact that branded mobile apps are the most powerful tool you can have at your disposal as a small business owner. If you haven’t got an app to offer to your customers yet, you are missing out on something truly lucrative, and potentially losing customers to your competition.
The statistics don’t lie. As of January of this year, 58% of Americans owned a smart phone and 42% owned a tablet. The majority of users’ time was spent using apps. People are using apps for everything, from social media, shopping, making appointments, watching TV, playing games, and more. No matter what type of business you’re in, developing an app to offer to your customers is a really good idea.
A great way to make the most of your audience on the web is to participate in our InBox Marketing Service. For those who don’t know, InBox Marketing is finding interesting items on the Web that pertain to your chosen theme, and presenting them to your audience with the goal of becoming a go-to outlet for that theme.
For example, if you want to run a InBox Marketing content blog about lake front living in Ohio, you would scan the Web for news, opinions, video, and other content regarding Luxury homes, Lake Erie Real Estate, luxury homes and more. Becoming a go-to source for information on a particular topic takes time, but the tips below show the basic process for getting started with InBox Marketing and content creation.
A report recently released by Mobile Commerce Daily suggests that the segment of consumers known as “millennials” are the most likely group to engage with brands through mobile devices and smartphones. This group is the most susceptible to mobile marketing and companies are trying to figure out the best ways to appeal to them.
The main problem marketers are facing is how to connect with a mass audience through traditional marketing and advertising forums.
They are finding that they are pressed to “get with the times” and go the mobile marketing route, through apps, mobile optimized websites, and more.
Mobile Advertising platform Flurry has released new data about mobile app users, and none of it is too terribly surprising. The statistics continue to show that app users are spending more and more time accessing mobile data, and that mobile apps are the way of the future for most successful businesses.
A new term has emerged from the study of mobile app data – according to Flurry, a “whale” is a mobile app power user, a person who launches a particular app 60 or more times a day. The average app user only launches a particular app 10 times a day.
Or as Forbes puts it, “Flurry has defined a ‘mobile addict’“.
The heart of MapPing is a virtual fence around a geographic area. Establishing a MapPing location and linking it to a mobile device like a smartphone allows you to know when a person has entered or exited the defined MapPing location.
For most small businesses, this information is used to trigger a ping notification to the person.