You might already know the basics of how to use them, but crafting push notifications that users actually want to receive is a true art form. Let’s quickly go over the essentials. Creating the perfect push notification starts with understanding how customers interact with your app. The more you know about your users, the more personalized you can make your push notifications. These messages should enhance the customer experience, not harm it. So with every new push notification, users should feel satisfied and happy about your brand.