Mobile apps are becoming more and more important to a small businesses marketing strategy every single day. There are so many ways to use an app to forge connections with your customers and potential clients, and to interact with you regulars. Marketing a mobile app requires careful thought and planning, however.

A recent report conducted by AT&T and the Small Business & Entrepreneurship (SBE) Council, a nonprofit group that promotes entrepreneurship and small business, small business owners have netted $67.5 billion a year from implementing smart phones and tablets in their day to day business activities. Mobile technology is saving businesses lots of money, as well as time. According to the survey. Smart phones are saving business owners $32.3 billion dollars annually. As well as around 1.24 billion hours of valuable time. Tablets and other mobile devices are also proving beneficial.