Pizza Hut launches new mobile website and mobile app this week. Recent studies show that restaurants who do not have mobile optimized websites or apps with mobile ordering available are actually losing out on money. It is time to equip your business with an app, or you could actually lose revenue.

A new study finds 32% of all online purchases are made over mobile devices. Businesses in a variety of industries are looking for solutions to help them segue into the mobile-dominated world. Mobile technology developments have steadily been increasing over the past few years, and several small businesses are making mobile commerce their number one priority. Small businesses are implementing various tactics to transition into the mobile world.

A new study, conducted by Pew Research Internet Project, showed that 91% of Americans own a mobile phone, and over half of them use those phones to access the internet. That probably doesn’t surprise anyone, but what you may not know is what that means for your business.

By the end of 2014, approximately 1.76 billion people will own and use a smart phone, according to a study conducted by marketing research firm eMarketer. 25% of the world’s population, that is.

Did you know that the average US consumer spends roughly 2 hours and 42 minutes on their phone? You may think that mobile technology is unnecessary to your church, but considering those figures, are you certain? Churches have websites these days as well, and it only makes sense that you would want to be as mobile-optimized as possible for the members of your congregation.

Revenues in the enterprise mobility market are predicted to grow two times as fast as the consumer market spanning over the next five years, according to an estimate by ABI research. They predict that revenues could grow to $340 billion by 2017. The estimate includes revenues generated by several features offered on smart phones and devices, including voice messaging, headset data plans, mobile broadband and enterprise apps as well as others.

By now, you’ve probably heard of MapPing – you may have even experienced it for yourself – but you may still have some questions about how it works, and more importantly, how it can work for your community or business. Let’s hit the basics first. Your community or business can easily build an app with 529 Mobile Apps, and ask customers and fans to download it. One of the possible functions you can include in the app is City MapPing. MapPing is the establishing of a virtual fence around a predefined geographic area. When one of your app users enters or exits the area, you can set your app to ping a message to the user. Thus, the virtual fence allows you to ping location-specific messages to your fans when they’re in the area.

According to figures from May of this year, mobile platforms and devices such as tablets and smartphones account for 60% of total digital media time spent. That is up from what was already an impressive 50% in 2013.