Q2, 2013. Mark it on your calendars. Why? This past quarter was the quarter that Google Play’s total downloads finally surpassed the App Store, according to data gathered by App Annie. Don’t get too excited, though. Despite having 10% fewer downloads, the App Store still made more than double the revenue of Google Play. (We know which one we’d rather have!) Anyhow, let’s break down some of the background facts:

Mobile commerce may seem like a cool extra channel for generating sales, until you learn more about it. Then you see that it’s quickly becoming the main channel for generating sales online and connecting with customers. In fact, if trends continue, there may come a day when m-commerce is referred to more simply as just “commerce.” Okay, that’s overselling it. But m-commerce is a big deal, and we’ve got four facts to back that claim up. Read on, but be warned – once you hear more, you’re going to want in. The opportunities are just too darn tasty.