A report recently released by Mobile Commerce Daily suggests that the segment of consumers known as “millennials” are the most likely group to engage with brands through mobile devices and smartphones. This group is the most susceptible to mobile marketing and companies are trying to figure out the best ways to appeal to them. The main problem marketers are facing is how to connect with a mass audience through traditional marketing and advertising forums. They are finding that they are pressed to “get with the times” and go the mobile marketing route, through apps, mobile optimized websites, and more.

Mobile Advertising platform Flurry has released new data about mobile app users, and none of it is too terribly surprising. The statistics continue to show that app users are spending more and more time accessing mobile data, and that mobile apps are the way of the future for most successful businesses. A new term has emerged from the study of mobile app data – according to Flurry, a “whale” is a mobile app power user, a person who launches a particular app 60 or more times a day. The average app user only launches a particular app 10 times a day. Or as Forbes puts it, “Flurry has defined a ‘mobile addict’“.

The heart of MapPing is a virtual fence around a geographic area. Establishing a MapPing location and linking it to a mobile device like a smartphone allows you to know when a person has entered or exited the defined MapPing location. For most small businesses, this information is used to trigger a ping notification to the person.

If you’ve ever read an article online, checked out a post from a business you “Like” on Facebook, or bought something from a business after viewing their video tutorial on YouTube, you’ve proven the value of having a InBox Marketing approach. InBox Marketing is the use of informational or entertaining content to reach customers (traditional marketing, on the other hand, relies on direct selling and communication of product or service benefits in order to solicit a sale). InBox Marketing makes use of a wide variety of media, such as press releases, videos, white papers, ebooks, infographics, case studies, how-tos, Q&As, and more.

529 Motto: "A Whole Community Approach." We love our Cleveland community! So when 529 Mobile was recently approached by our friends at the Transplant House of Cleveland about a website redesign and a mobile friendly interface, we accepted the mission. We are honored to be able to donate our time and services to such a great cause for the Cleveland community. Our goal was to create a warm and inviting website that helps tell the story of what the Transplant House of Cleveland (THoC) is trying to provide … Comfort, Community and Cleveland.

If you’re a business owner, chances are that you have a smart phone, a tablet or other device that you use to stay connected and interact with your customers. But are you doing enough to make sure you’re mobile-optimized? For an entrepreneur, especially those with a small or mid-sized business, it is important to be plugged into the growing mobile industry in every way possible.

Unless you’ve been living under a rock, you already know that mobile marketing for SMBs (small and medium sized businesses) is taking off at lightning speed. A newly released infographic by digital marketing solutions company Hibu shows just HOW high the demand for mobile-ready websites and apps really are. The stats are staggering! Some of the surprising statistics include:

Ping notifications are one of the keys to connecting with your fans and customers using your app. While users may not necessarily launch your app frequently, notifications can help you keep the lines of communication open, especially through offers, discounts, event alerts, and other strategies. That way, your app becomes a sounding beacon that helps you maximize bonds with your user base. Our new ping notification system makes this process easier than ever before, while ensuring that your business looks really good each time customers see you on their mobile devices.