For those of us in the mobile world, Flurry usually isn’t telling us something we don’t know, at least not conceptually. Instead, they help us understand the magnitude of changes happening and provide us with hard numbers. Still, we’re almost always surprised to see just how rapidly mobile is changing things.
This time, the headline is a doozy: mobile app usage increased 115% from 2012 to 2013! That is, the amount of time people spend in apps has more than doubled over the past year.
Here’s how much each app type increased, year-over-year:
According to a report from Smith’s Point Analytics released late last year, mobile cloud services platforms are projected to grow over the next four years from $579 million to a staggering $4.4 billion in 2017.
The mobile cloud is no joke!
Of course, when you’re making projections, you can come up with any numbers you like. But this is almost a tenfold increase, and we think that since the folks over at Smith’s Point went to the trouble to compile a full report on the matter, we would offer our readers a glimpse into just how bright the future might be for the mobile cloud, and why it matters to small businesses.
“Why do I need a mobile app? Don’t I spend enough between mailers, coupons, and everything else I do when it comes to marketing? Why take on another headache?”
Because it will make you money.
(Pretty simple, right?)
How, you ask? Well . . .
What device are you reading this article on?
A Windows desktop?
An iPad running iOS?
A Nokia Windows Phone?
Well, whatever you’re using, we have news for you: the future is beyond skewed toward the Android operating system.
According to data from Gartner, about 2.3 billion devices were shipped in 2013, and of those devices, about .9 billion were running the Android operating system. (For purposes of comparison, roughly .3 million were Windows devices, and .27 were Apple.)
Android is bigger than its next two competitors combined, and then some. That’s domination! Over the next few years, this 38% share of all devices shipped is projected to continue increasing, and reach 46% in 2015.
It’s a familiar story.
The new year begins with almost unlimited optimism. No goal is too far-fetched, and no transformation is too drastic. No success is out of reach. It almost seems like you could accomplish anything this year . . .
And then comes January 2nd.
How quickly things change. The exciting new goals fall away, and the quick slide back into old habits begins. By February, all is forgotten, and the year winds up just like the one before it.
This year is going to be different!
Follow these basic steps, and you can make 2014 a year to remember for your small business.
2013 was another record-breaking, world transforming, totally interconnected year of apps – there’s no disputing that – and we can’t wait to see what developers have in store for us in 2014. But before we head off into a bold new year, we wanted to shout out some of our favorite apps that stole the show in 2013.
Here they come!
As we’ve observed in previous posts, the time is right for small businesses to go mobile in 2014. Given the amount of traffic on the mobile web, if mobile isn’t considered a necessity in your niche today, it soon will be. And statistics and polls show that mobile activity continues to increase in almost every area – app downloads, usage, mobile web browsing, mobile purchasing, QR code scans – so the mobile first world is fast-becoming a reality. MOBe (Mobile Optimization & Better Experience) is here for your business!
Out with the old, in with the new!
No one knows what the future holds, but if we look at trends that are in motion today, we can often get a bit of a preview. Many times, people will discuss trends one at a time, but for this post, we thought it would be interesting to discuss opposing trends two at a time. Each of the forces described below are part of the push and pull that will influence small business marketing significantly in the coming year.