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3 Things to Consider with a Mobile App 4SmallBiz

Posted on 10/15/2013 by in Mobile Apps Reasons to go Mobile

If you’re considering creating a mobile app for your business (so easy with 529 Mobile!), there are three main questions that are good to ask: 1. Who are your customers? 2. What do they want in a mobile app? 3. What can you give to them? Each industry has app functions that make sense across most of the businesses within the industry. For example, it’s generally useful for restaurants to put mobile ordering in their apps, but the feature is bizarre when it comes to real estate brokerages. For them, a tab with available listings makes more sense. But even within industries, there are sometimes variations between businesses that lead to the need for differing sets of app features. For that reason, each business should ask itself these questions before designing an app (which is a breeze with 529 Mobile!).

Who are your customers?

Are your customers young or old? Wealthy or price-conscious? Tech-savvy or tech-save-me? Thinking about the characteristics of your customer base will help you get focused on the users that will actually be making use of your app.

What do they want in a mobile app?

Mobile apps can incorporate a huge variety of features, but in the mobile world, less is generally more. For that reason, it’s best to zero in on the main features that your users will want from your mobile app. If your business is B2B, a customer photo gallery might not see much use. But a contact info tab should probably be front and center. If, on the other hand, your business is a boutique for teen girls, you probably want to offer social features, contests, and media.

If you’re at a loss as to what features your customers will like, you can take your best shot, and then use analytics later on to see what tabs they prefer. You can also directly solicit feedback. Then you can refine your offering and ensure that users/customers are getting what they want, and avoid bombarding them with irrelevant features and content.

What can you give them?

Just because customers want something doesn’t mean you can give it to them. The features that users want have to dovetail with the offerings you can commit to, considering the resources at your disposal and what’s appropriate for your business. People may want to hear all about promotions, but you may know that they don’t generate good returns in your industry, and harm your long-term price strategy. People might want a live video feed from your dance floor, but you may not feel comfortable with that. Ultimately, you need a blend of features that users want, and that you can manage beneficially.

Which, of course, you can do without breaking a sweat . . . if you use 529 Mobile!