By now, you’ve probably heard of MapPing – you may have even experienced it for yourself – but you may still have some questions about how it works, and more importantly, how it can work for your community or business.
Let’s hit the basics first. Your community or business can easily build an app with 529 Mobile Apps, and ask customers and fans to download it. One of the possible functions you can include in the app is City MapPing.
MapPing is the establishing of a virtual fence around a predefined geographic area. When one of your app users enters or exits the area, you can set your app to ping a message to the user. Thus, the virtual fence allows you to ping location-specific messages to your fans when they’re in the area.
How is MapPing used?
Many businesses use MapPing to simply ping special offers to customers when they walk or drive near a business’s location. Beyond that, however, lays a ton of variety. For example, real estate agencies can ping notifications to possible buyers when they come near open houses, and bands can ping messages to fans when they walk by a concert venue the band will be performing at soon.
But businesses are not limited to using their own locations!
A law firm could, if it wished, ping a notification to a user when he or she entered a bail bonds office. A coffee shop could ping a notification when a fan walked into another coffee shop. A wedding planner could ping notifications when fans travel into various wedding-related venues, and offer helpful tips.
The possibilities are quite broad, and many businesses are still exploring them. If you’re creative, MapPing can open up a lot of interesting new possibilities for your business.
When it comes to the radius of your main MapPing area, smaller is better
It’s clear that businesses can set the MapPing radius of their main location’s area to whatever size they wish, but what’s the right size? Well, a citywide radius obviously won’t help much – it lacks the convenient linkage between message and proximity to the sender. Instead, if your business has a lot of competition, it’s best to focus on your own backyard. Literally. Keep in mind, however, that if you’re the only game in town, a bigger radius is fine.
Other key considerations
MapPing is not just about bombarding users with messages whenever they go places. If you do that, they’ll opt out of your messaging altogether or delete your app. Instead, the customer has to come first. Always consider whether or not you would want to receive your messages as a hypothetical user, and think about the value your program provides.
To accomplish this, don’t think of MapPing as just another way to sell to your audience. Instead, use it as an organic way to connect and add value. You wouldn't want your favorite companies exploiting every channel to boost sales, but if they pop up every now and then with something timely, relevant, and useful, it can be kind of neat.
Therefore, your goal should be to use your ping messages to improve your customers’ experiences, and provide them with benefits. If you can do that, while also driving traffic to your location and activity on your promotions, so much the better. But remember that if you want your MapPing program to be a success, put the customer ahead of yourself.
Do that, and the rest will fall in place.