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Mobile App Minute: Launching a Branded Small Business App

Posted on 5/13/2014 by in Mobile Apps Mobile App Minute

Does my small business really need a branded mobile app? It is, without a doubt, a fact that branded mobile apps are the most powerful tool you can have at your disposal as a small business owner. If you haven’t got an app to offer to your customers yet, you are missing out on something truly lucrative, and potentially losing customers to your competition. The statistics don’t lie. As of January of this year, 58% of Americans owned a smart phone and 42% owned a tablet. The majority of users’ time was spent using apps. People are using apps for everything, from social media, shopping, making appointments, watching TV, playing games, and more. No matter what type of business you’re in, developing an app to offer to your customers is a really good idea.

There are several things you’ll want to remember when developing your app.

Firstly, make sure that your app is easy to use and navigate, and offers an easy, enjoyable experience for your customers. Have your info handy, offers and mobile loyalty features front and center, search options, blogs and more right at the forefront, and easily clickable. If your customers can get in and out of the app quickly, while achieving what they need, they’ll be more likely to visit the app often.

Stay in touch with your customers via the app. Don’t harass them, of course, but keep consistent contact with them about incentives, coupons, deals, specials and other perks you have on offer. You can even use geofencing to help you with more location-based communication.

Also make sure you have contact info and clickable links to where your customers can get in touch with you via email, private message or phone. The app should make the customer feel that your business is more accessible, not less.

The first step is to build your app.

Not sure where to start? 529 Mobile Solutions can help. With 529 Mobile Apps, you can use our MTO platform to build a customized, functional app that has everything you need. It is easy to use and costs pennies compared to more expensive app developers. You’ll have a streamlined, polished app within no time and at a fraction of the cost you’ll pay elsewhere. Bring your business into the future with a branded mobile app today.