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Mobile App Minute: Why Your Business Is Crazy To Not Be Mobile

Posted on 4/8/2014 by in Mobile Apps Reasons to go Mobile Mobile Websites Mobile App Minute

If you’re a business owner, chances are that you have a smart phone, a tablet or other device that you use to stay connected and interact with your customers. But are you doing enough to make sure you’re mobile-optimized? For an entrepreneur, especially those with a small or mid-sized business, it is important to be plugged into the growing mobile industry in every way possible.

Smart Phones and Mobile Devices are the way of the future.

Currently 91% of Americans use cell phones, and the number of those people who have smart phones is growing exponentially every year. 34% of Americans currently go online primarily using a mobile phone or smart phone. That is a huge number, considering how just a few short years ago you could only access the web via a computer. Of those same people who use their phone to surf, the web, 30% of them use their phone to do business, shop, choose restaurants and more.


One final statistic: 87% of all connected devices, such as smart phones, tablets or other mobile devices, will be mobile by 2017, with laptop and desktop computers only making up a tiny 13% of the market! Those are surprising statistics indeed, and they show just how rapidly new technology can grow.


So what does that mean for your business?

If you’re not optimized for mobile, either with a mobile website, or better yet, a mobile app, you may see your business suffer in the coming months or years. People are simply doing more business via their mobile devices, and having a website simply isn’t good enough anymore. Small businesses need to focus on mobile apps & mobile websites more than ever.


So how can you jump on the trend?

First and foremost, make sure that you yourself, as well as your employees, are mobile. If you don’t have a smart phone or other mobile device already, get one. Make sure you have access to the web, any apps you need, have mobile access to SMS and email, and have a plan so that you can make international phone calls and texts, if you travel. If you’re going to tap into the mobile market, you need to be accessible by mobile yourself.


Is your business mobile accessible? There are two things you need to do.

Most businesses these days have a website, but is yours accessible by mobile devices and smart phones? If not, you need to change that. The majority of customers are now looking at your website NOT from a laptop or desktop, but from an iPhone or an Android, a tablet or some other mobile device. If your website isn’t optimized for their viewing, you could lose a customer.


Once you’ve made the decision to go mobile, you’ll need to create a mobile app & a mobile website.

This is the way most small and mid-sized businesses are doing business with their customers. From an app, you can be everything to your customers with a tap of their screen. They can access information about your goods and services, order online, track reservations, receive push notifications and promotions, contact you via email with questions or customer service needs, offer feedback, and more.


The time to switch to mobile is now – contact 529 Mobile to get started.