A few years ago it would have been hard to predict the riot that is the exploding App Industry. There is a veritable stampede as this young industry takes root, but there’s no sign of slowing in its growth yet. With a growth spurt to rival that of toddler-hood, there’s an inevitable sense that the market players are still only just finding their feet and growth is set to continue rapidly in the years to come. App Store Growth is one to watch again in 2016.
For the most part, what Google wants, Google gets. And starting in 2016, Google wants to change how apps will be ranked through their app indexing. All SEO agencies need to pay close attention to what is on the horizon. Recently the tech mogul announced that within Android, it can now organize and rank app-only web content; this is content that has no web counterpart and only exists within the app itself. Now that Google ranks app-only content apps in a mobile search, the users need to understand how the new system differs.