A great way to make the most of your audience on the web is to participate in our InBox Marketing Service. For those who don’t know, InBox Marketing is finding interesting items on the Web that pertain to your chosen theme, and presenting them to your audience with the goal of becoming a go-to outlet for that theme.
For example, if you want to run a InBox Marketing content blog about lake front living in Ohio, you would scan the Web for news, opinions, video, and other content regarding Luxury homes, Lake Erie Real Estate, luxury homes and more. Becoming a go-to source for information on a particular topic takes time, but the tips below show the basic process for getting started with InBox Marketing and content creation.
If you’ve ever read an article online, checked out a post from a business you “Like” on Facebook, or bought something from a business after viewing their video tutorial on YouTube, you’ve proven the value of having a InBox Marketing approach. InBox Marketing is the use of informational or entertaining content to reach customers (traditional marketing, on the other hand, relies on direct selling and communication of product or service benefits in order to solicit a sale). InBox Marketing makes use of a wide variety of media, such as press releases, videos, white papers, ebooks, infographics, case studies, how-tos, Q&As, and more.