Having a mobile application for your business, regardless of its size, can give you a leg up on your competitors. But it’s not enough to have an app. You need a good application that differentiates your business from those of your competitors and that adds to the customer experience in ways that similar companies do not.
A few years ago it would have been hard to predict the riot that is the exploding App Industry. There is a veritable stampede as this young industry takes root, but there’s no sign of slowing in its growth yet. With a growth spurt to rival that of toddler-hood, there’s an inevitable sense that the market players are still only just finding their feet and growth is set to continue rapidly in the years to come. App Store Growth is one to watch again in 2016.