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5 Hacks for Writing Knockout Push Notifications

Posted on 5/8/2017 by in Mobile Apps Mobile App Features Mobile Marketing iOS Apps Android Apps Push notifications Segmented Push Notifications

You might already know the basics of how to use them, but crafting push notifications that users actually want to receive is a true art form. Let’s quickly go over the essentials. Creating the perfect push notification starts with understanding how customers interact with your app. The more you know about your users, the more personalized you can make your push notifications. These messages should enhance the customer experience, not harm it. So with every new push notification, users should feel satisfied and happy about your brand.

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How to Increase Mobile App Engagement With Push Notifications

Posted on 2/7/2017 by in Mobile Apps Mobile App Features Customer Experieince Mobile Marketing iOS Apps Android Apps Push notifications Segmented Push Notifications

The mobile industry is booming, and mobile apps are completely dominating this arena. Companies of all sizes are seeing the benefits of having a mobile app. According to recent data, nearly half of small businesses are expected to adopt a mobile app by 2017.

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Why Mobile Loyalty Programs are Imperative for Your Business

Posted on 8/16/2016 by in Mobile Apps Reasons to go Mobile Mobile App Features Mobile Marketing iOS Apps Android Apps

Mobile Loyalty programs are a time-tested and effective means to help a company increase brand growth and its reputation. It attracts new and old customers alike, and it stimulates them to return again and again.

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Push Notifications are the Key to Mobile Apps Success

Posted on 12/15/2015 by in Mobile App Features Customer Experieince Push notifications Segmented Push Notifications

Every industry must adapt to stay ahead of the changing tides of consumers needs. Fashion designers strive to dream up the next popular fad, while medical researchers try to answer nature’s toughest questions. Becoming a leader in any industry isn’t only about keeping up with the trends, but also setting them. As mobile marketers, we have the opportunity to innovate and revolutionize the mobile world.

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Mobile App Minute: Why Your Restaurant Should Offer Mobile Food Ordering

Posted on 2/28/2015 by in Mobile Apps Reasons to go Mobile Mobile App Minute Mobile App Features

Do you have a drawer devoted to restaurant menus somewhere in your house? When it’s time to order dinner for your friends and family, do you find yourself rifling through the mess, looking for something specific, only to find that the number doesn't work, the line is busy, or your menu is outdated? Do you hate having to call in orders? You aren't alone, and restaurants know this. They are only one of the many industries that are joining the app revolution, offering online and mobile apps to appeal to their patrons.

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How to Make City MapPing Work for Your Mobile Community & Business

Posted on 7/14/2014 by in Mobile App Features

By now, you’ve probably heard of MapPing – you may have even experienced it for yourself – but you may still have some questions about how it works, and more importantly, how it can work for your community or business. Let’s hit the basics first. Your community or business can easily build an app with 529 Mobile Apps, and ask customers and fans to download it. One of the possible functions you can include in the app is City MapPing. MapPing is the establishing of a virtual fence around a predefined geographic area. When one of your app users enters or exits the area, you can set your app to ping a message to the user. Thus, the virtual fence allows you to ping location-specific messages to your fans when they’re in the area.

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Mobile App Minute: Millennials and Mobile Marketing

Posted on 5/8/2014 by in Mobile Apps Mobile App Minute Mobile App Minute Mobile App Features

A report recently released by Mobile Commerce Daily suggests that the segment of consumers known as “millennials” are the most likely group to engage with brands through mobile devices and smartphones. This group is the most susceptible to mobile marketing and companies are trying to figure out the best ways to appeal to them. The main problem marketers are facing is how to connect with a mass audience through traditional marketing and advertising forums. They are finding that they are pressed to “get with the times” and go the mobile marketing route, through apps, mobile optimized websites, and more.

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Mobile App Minute: What is MapPing and How Will It Help My Community & Business?

Posted on 5/2/2014 by in Reasons to go Mobile Mobile App Minute Mobile App Features

The heart of MapPing is a virtual fence around a geographic area. Establishing a MapPing location and linking it to a mobile device like a smartphone allows you to know when a person has entered or exited the defined MapPing location. For most small businesses, this information is used to trigger a ping notification to the person.

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