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How to Get an Edge on Your Competitors

Posted on 3/30/2016 by in Mobile Apps Reasons to go Mobile Mobile Marketing Google Apps iOS Apps Android Apps Google Play

Having a mobile application for your business, regardless of its size, can give you a leg up on your competitors. But it’s not enough to have an app. You need a good application that differentiates your business from those of your competitors and that adds to the customer experience in ways that similar companies do not.

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2016 – App Store Growth: Where’s It Happening?

Posted on 1/28/2016 by in Mobile Apps Mobile Marketing iOS Apps Android Apps App Store Growth Google Play

A few years ago it would have been hard to predict the riot that is the exploding App Industry. There is a veritable stampede as this young industry takes root, but there’s no sign of slowing in its growth yet. With a growth spurt to rival that of toddler-hood, there’s an inevitable sense that the market players are still only just finding their feet and growth is set to continue rapidly in the years to come. App Store Growth is one to watch again in 2016.

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Mobile Apps To Be Included In Google Search Indexing

Posted on 11/20/2015 by in Mobile Apps Reasons to go Mobile Google Apps iOS Apps SEO Google App Indexing Android Apps Search Engine Optimization

For the most part, what Google wants, Google gets. And starting in 2016, Google wants to change how apps will be ranked through their app indexing. All SEO agencies need to pay close attention to what is on the horizon. Recently the tech mogul announced that within Android, it can now organize and rank app-only web content; this is content that has no web counterpart and only exists within the app itself. Now that Google ranks app-only content apps in a mobile search, the users need to understand how the new system differs.

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Mobile Marketing that Makes Sense

Posted on 4/15/2015 by in Mobile Apps Mobile Websites Google Apps Mobile Marketing

Customers are now searching for and viewing their favorite businesses on their phones much more often than their desktops computers. Mobile devices are the go to source for research, shopping and interacting with companies and conduct business. The need for mobile marketing is higher than ever and brands have to quickly meet this changing landscape if they want to succeed.

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Google’s Latest Means You Need to be Mobile-Friendly

Posted on 3/13/2015 by in Mobile Apps Reasons to go Mobile Mobile Websites Responsive Websites Google Apps

Google’s newest announcement about algorithms has everyone talking. Starting April 21, 2015, website indexing is set to change yet another time. The change is apparently going to be beneficial to users and businesses that are ready for mobile close-ups. The new Google algorithm will make it even more important for companies to have “mobile friendliness.”

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Mobile App Minute: Why Your Restaurant Should Offer Mobile Food Ordering

Posted on 2/28/2015 by in Mobile Apps Reasons to go Mobile Mobile App Minute Mobile App Features

Do you have a drawer devoted to restaurant menus somewhere in your house? When it’s time to order dinner for your friends and family, do you find yourself rifling through the mess, looking for something specific, only to find that the number doesn't work, the line is busy, or your menu is outdated? Do you hate having to call in orders? You aren't alone, and restaurants know this. They are only one of the many industries that are joining the app revolution, offering online and mobile apps to appeal to their patrons.

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Mobile App Minute: Mobile Websites VS Mobile Apps

Posted on 1/18/2015 by in Mobile Apps Mobile Websites Mobile App Minute

It’s common knowledge these days that having a mobile presence for your business is one of the best things you can do. Being accessible to your customers via mobile is simply smart business nowadays, as such a huge percentage of people are surfing the web and conducting business solely via mobile. The question is, should you have a mobile optimized website or a mobile app? Both? How do you decide?

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2015 Mobility Report: 5 Signs Your Small Business Needs Integrated Mobile Marketing In 2015

Posted on 12/10/2014 by in Mobile Apps Mobile Commerce Mobile Websites

As of this year, there are now more Americans using mobile devices than those using laptops. It’s official – the mobile world is here. The majority of consumers choose to research products and services on their mobile devices before purchasing, regardless of whether they purchase later in a store or online. Being mobile ready can mean several different things. You can have a mobile optimized website, an app, or both in some cases. So is your business ready to go mobile? We’ve laid out a few questions to help you make the decision. Spoiler: you should probably mobilize your small business.

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