Does my small business really need a branded mobile app?
It is, without a doubt, a fact that branded mobile apps are the most powerful tool you can have at your disposal as a small business owner. If you haven’t got an app to offer to your customers yet, you are missing out on something truly lucrative, and potentially losing customers to your competition.
The statistics don’t lie. As of January of this year, 58% of Americans owned a smart phone and 42% owned a tablet. The majority of users’ time was spent using apps. People are using apps for everything, from social media, shopping, making appointments, watching TV, playing games, and more. No matter what type of business you’re in, developing an app to offer to your customers is a really good idea.
A report recently released by Mobile Commerce Daily suggests that the segment of consumers known as “millennials” are the most likely group to engage with brands through mobile devices and smartphones. This group is the most susceptible to mobile marketing and companies are trying to figure out the best ways to appeal to them.
The main problem marketers are facing is how to connect with a mass audience through traditional marketing and advertising forums.
They are finding that they are pressed to “get with the times” and go the mobile marketing route, through apps, mobile optimized websites, and more.
If you’re a business owner, chances are that you have a smart phone, a tablet or other device that you use to stay connected and interact with your customers. But are you doing enough to make sure you’re mobile-optimized? For an entrepreneur, especially those with a small or mid-sized business, it is important to be plugged into the growing mobile industry in every way possible.
Unless you’ve been living under a rock, you already know that mobile marketing for SMBs (small and medium sized businesses) is taking off at lightning speed. A newly released infographic by digital marketing solutions company Hibu shows just HOW high the demand for mobile-ready websites and apps really are. The stats are staggering!
Some of the surprising statistics include:
Ping notifications are one of the keys to connecting with your fans and customers using your app. While users may not necessarily launch your app frequently, notifications can help you keep the lines of communication open, especially through offers, discounts, event alerts, and other strategies. That way, your app becomes a sounding beacon that helps you maximize bonds with your user base. Our new ping notification system makes this process easier than ever before, while ensuring that your business looks really good each time customers see you on their mobile devices.
Recently, Nielsen’s Cross-Platform Report for 2014 reconfirmed this fact when it reported that 89% of time spent on media on a smartphone is spent on apps, while only 11% is spent on the mobile web. Monthly, apps account for about 30 hours of time per user (a year ago, it was only about 23 hours – a 30% increase, year over year).
We know, we know. You’ve been hearing it for years now. Every time a new year rolls around, mobs of us in the tech space report that this year will be “The Year of Mobile.”
In our opinion, we’ve been right each year!
Mobile has grown continuously by leaps and bounds. Even quarter-to-quarter, huge increases in mobile activity, app downloads, time spent using mobile solutions, volume of revenue earned through mobile, and many more benchmarks show that each year is indeed The Year of Mobile. Innovations show us new ways to use mobile solutions, mobile devices become more and more useful and precious to us, and day-by-day, mobile becomes a bigger and bigger part of our life.
Okay, so you know where we stand.
But what’s on tap for 2014?
The spiritual life isn’t just confined to holy days – it’s meant to be a full-time commitment to a way of life. This makes mobile the perfect platform for churches to expand into. Mobile devices are now with us all the time, and are in many ways our closest connection to the rest of the world. By launching a mobile app, a church (or any religious organization), can offer a 24/7 community connection to its members.