We won’t belabor the obvious – sales are good for businesses, and most business owners want more of them – so we’ll cut right to the chase. If you want to increase sales, offering a mobile-optimized website is a great way to do it.
“Why bother?” you ask, “I’m already online. Most mobile devices can browse to my website just fine, can’t they? Who needs a mobile site?”
You do! Here’s why:
So you’ve got a full plate of negotiating, arguing, and pleading to do (and that’s before you leave the house). When are you supposed to find time to deal with practice development, let alone mobile apps?
Well, unless you want to cede the mobile space to the competition, it’s important to spend a bit of time getting a mobile app up and running. And we have some good news: it’s incredibly easy and cost-effective to do! You only need a minutes (okay, maybe a few minutes), and you can have your app designed and ready for approval on both the iOS (Apple) and Android (Google) platforms.
Okay, so you’ve seen the light and know an app can help your business. How do you go about making your app great to ensure that all those great benefits actually materialize? Well, we’ve got five simple steps that will guide you in the right direction and keep the focus where it belongs:
On the users (aka “your customers”)!
Business Apps – mobile apps that businesses are using to change the way they operate!
Now more than ever, businesses are leveraging the power of mobile apps to make their operations more efficient, convenient, and profitable. Below are just a few of the app categories that have become most popular. Using these apps, businesses large and small are augmenting their capabilities, exploring new possibilities, and changing everything about the way business is done.
For most small businesses, every expense, no matter how small, must have a direct, tangible benefit. There’s little room for speculative costs and ambiguous returns.
When it comes to mobile apps, this is good news! As mobile usage continues to increase, even small businesses have a lot to gain.
Apps directly increase sales in a number of ways. Each of the features listed below can lead directly to a sale, helping mobile apps for small businesses prove their worth with nearly every click.
It’s no secret that the overwhelming majority of property searches are now done online, but did you know that, in 2013, nearly a fifth of those searches were done on a mobile device? Mobile searching activity also quadrupled, which means that by the end of 2014, mobile searching will overtake desktop searching.
In short, mobile use is exploding (especially amongst younger users, the next wave of home-buyers). Mobile may not be the biggest slice of the pie today, but it will be soon. Those who learn how to use it sooner, rather than later, will be poised to dominate the competition going forward, while those who don’t will be scrambling to catch up.
So, how can Realtors® take advantage of these mobile trends? There are many ways.
In plain English, what is the point of 529 Mobile App 2.0?
The point of 529 Mobile App 2.0 is to make all mobile marketing solutions, including mobile website creation, affordable and simple for small businesses. That is why we created MOBe, the first Mobile Everything Marketing tool for small business.
Pretty much every small business needs a mobile marketing solution to avoid losing business to their competitors. Mobile Web searches for particular industries can easily number in the tens of thousands each month. Small businesses that don’t have mobile websites capture exactly 0% of this lead traffic, while their competitors gobble it all up!
They increase revenue. By making it easy for customers to contact your business, visit your location, hear about promotions, and provide referrals, you can increase your revenue. Because apps are mobile, your customers can do any of these things from any location, which makes your business more accessible than ever before. Online orders have been found to be up to 25% larger! This includes orders submitted through apps. Mobile users also submit orders more frequently. Mobile coupons are redeemed at 10x the rate of print coupons. 70% of people contact a business after a mobile search, but almost half will head to a competing site if the mobile experience is poor.