For those of us in the mobile world, Flurry usually isn’t telling us something we don’t know, at least not conceptually. Instead, they help us understand the magnitude of changes happening and provide us with hard numbers. Still, we’re almost always surprised to see just how rapidly mobile is changing things.
This time, the headline is a doozy: mobile app usage increased 115% from 2012 to 2013! That is, the amount of time people spend in apps has more than doubled over the past year.
Here’s how much each app type increased, year-over-year:
According to a report from Smith’s Point Analytics released late last year, mobile cloud services platforms are projected to grow over the next four years from $579 million to a staggering $4.4 billion in 2017.
The mobile cloud is no joke!
Of course, when you’re making projections, you can come up with any numbers you like. But this is almost a tenfold increase, and we think that since the folks over at Smith’s Point went to the trouble to compile a full report on the matter, we would offer our readers a glimpse into just how bright the future might be for the mobile cloud, and why it matters to small businesses.
“Why do I need a mobile app? Don’t I spend enough between mailers, coupons, and everything else I do when it comes to marketing? Why take on another headache?”
Because it will make you money.
(Pretty simple, right?)
How, you ask? Well . . .
What device are you reading this article on?
A Windows desktop?
An iPad running iOS?
A Nokia Windows Phone?
Well, whatever you’re using, we have news for you: the future is beyond skewed toward the Android operating system.
According to data from Gartner, about 2.3 billion devices were shipped in 2013, and of those devices, about .9 billion were running the Android operating system. (For purposes of comparison, roughly .3 million were Windows devices, and .27 were Apple.)
Android is bigger than its next two competitors combined, and then some. That’s domination! Over the next few years, this 38% share of all devices shipped is projected to continue increasing, and reach 46% in 2015.
As we’ve observed in previous posts, the time is right for small businesses to go mobile in 2014. Given the amount of traffic on the mobile web, if mobile isn’t considered a necessity in your niche today, it soon will be. And statistics and polls show that mobile activity continues to increase in almost every area – app downloads, usage, mobile web browsing, mobile purchasing, QR code scans – so the mobile first world is fast-becoming a reality. MOBe (Mobile Optimization & Better Experience) is here for your business!
As Flurry reported last year, the amount of device activations skyrockets on Christmas day (for obvious reasons). Naturally, along with it comes a massive deluge of downloads. In 2012, the total was well over 300 million.
Total downloads numbers were up by a huge margin for 2013.
In addition, Christmas day device activations tend to favor tablets. While the ordinary split is about 80% smartphones, 20% tablets, on Christmas Day, the split is about 50/50.
2013 was the year that mobile reached the tipping point in terms of digital marketing priority for small businesses. Strategies targeted towards desktop users are still quite relevant, but new initiatives should now ideally be “mobile first.” The continued migration of users to mobile devices shows no signs of stopping, and the trend lines show that the future of digital marketing will be mainly mobile. Accordingly, here are five safe, non-controversial predictions about things to watch and take advantage of in the increasingly mobile world of 2014.
Orders may still be coming in through the phone, but with the popularity of online ordering increasing every day, the moments is fast approaching where most customers will expect to be able to submit orders without having to talk to anyone. If that isn’t reason enough to begin taking advantage of one of the fastest-growing opportunities in the restaurant industry, here are five more arguments for “going mobile:”