If you haven’t been sending out push notifications from your business’s app, you’re missing out on one of the most effective ways to get users actually using your app.
A push notification is a message that a user gets on the home screen of their mobile device. Push notifications emanate from apps, and can be turned on or off at a user’s request. They sound simple and boring, but get this: it has been reported that push notifications can lead to:
• A 540% increase in daily app opens,
• A 30% increase in social sharing, and
• A 20% percent increase in mobile orders.
A mostly mobile world has become inevitable.
Mobile search and activity will surpass desktop usage in the very near future, and 66% of users simply won’t return to a website if it gives them trouble on their mobile device. For these reasons, it has become critical for businesses to implement appropriate mobile strategies.
But simple implementation has already become the norm! Now, in order to truly maximize the opportunities present, prepare for future changes, and earn a competitive advantage, small businesses would be well advised to be thinking “mobile first.” That is, not just reluctant publication of an app or mobile site, but enthusiastic embracing of mobile technology into core operations.
Mobile subscriptions will reach almost ten billion by 2019, according to projections in Ericsson’s latest Mobility Report. The majority of these subscriptions will be tied to smartphones (as opposed to tablets, for example), thanks to a projected tripling in smartphone subscriptions and tenfold increase in smartphone traffic.
Those are some pretty bold numbers, right? Well, you’ll be happy to hear that they didn’t come out of thin air. While smartphones are currently around 25-30% of the mobile market, in the last quarter, 55% of all devices sold were smartphones. Thus, the hard data is already there when it comes to the smartphone takeover.
You might think the success of your restaurant is decided in the kitchen, but the Internet’s role in a restaurant’s success has grown steadily since it was first launched. Now, the vast majority of customers find restaurants after an Internet search. And where are most Internet searches being conducted nowadays? The answer surprises many . . .
That’s right. 100 billion. With a “B.”
According to new projections from Gartner, app downloads this year will total roughly 102 billion, representing an almost 60% year-over-year gain from 2012. App store revenue will rise, too, moving from $18 billion to $26 billion, in total.
How will all of this activity break down?
We are proud to announce the release of our newly redesigned website for 529 Mobile (formally known as 529 Apps). Take a look!
If you’re considering creating a mobile app for your business (so easy with 529 Mobile!), there are three main questions that are good to ask:
1. Who are your customers?
2. What do they want in a mobile app?
3. What can you give to them?
Each industry has app functions that make sense across most of the businesses within the industry. For example, it’s generally useful for restaurants to put mobile ordering in their apps, but the feature is bizarre when it comes to real estate brokerages. For them, a tab with available listings makes more sense.
But even within industries, there are sometimes variations between businesses that lead to the need for differing sets of app features. For that reason, each business should ask itself these questions before designing an app (which is a breeze with 529 Mobile!).
The U.S. still accounts for more IT consumption than any other region, in terms of total spending. The fastest-growing region, however, might surprise you. While the population numbers in Asia often make it a growth leader, Latin America will actually soon see the largest increase in IT spending. By 2014, it is projected to be the fastest-growing region, with IT spending increasing at a rate of nearly 11%.