You might already know the basics of how to use them, but crafting push notifications that users actually want to receive is a true art form. Let’s quickly go over the essentials. Creating the perfect push notification starts with understanding how customers interact with your app. The more you know about your users, the more personalized you can make your push notifications. These messages should enhance the customer experience, not harm it. So with every new push notification, users should feel satisfied and happy about your brand.

The mobile industry is booming, and mobile apps are completely dominating this arena. Companies of all sizes are seeing the benefits of having a mobile app. According to recent data, nearly half of small businesses are expected to adopt a mobile app by 2017.

Every industry must adapt to stay ahead of the changing tides of consumers needs. Fashion designers strive to dream up the next popular fad, while medical researchers try to answer nature’s toughest questions. Becoming a leader in any industry isn’t only about keeping up with the trends, but also setting them. As mobile marketers, we have the opportunity to innovate and revolutionize the mobile world.